DIY SEO | Do it Yourself SEO
Are you a new business or a business that cannot afford to pay the Agency rates you have been getting quoted? Well, I have everything you need to get started below. You will have to do some work, but you will be paying wholesale rates and getting the best expert advice FREE. What’s in it for me? Well, once you completed all the DIY SEO actionable tips here and generating business, my hope is you will remember who helped get you there Eric Strate with San Diego SEO GURU. I hope you will become too busy to be bothered with the monthly maintenance, updates to algorithms, and keeping up with the competition, that you need to hire me for professional help. Also, if you did all the work on here, your setup fee would be greatly reduced.
Step 1: Domain Name and Hosting
Step 2: Competition and Keyword Research
SEMrush is the software that I use and the majority of SEO professionals in this industry. You can try it out for free, but I recommend you purchase the monthly subscription, because you will be using it almost daily researching your competitors traffic, backlink opportunities, paid marketing, social media, and keyword research. I won’t go into how to use the software, because SEMrush has excellent free training courses available on there website.
Step 3: WordPress Website Optimization
SEOPress is an amazing WordPress plugin. Once you have your primary keywords from SEMrush, now it’s time to install this plugin. The free plugin is pretty much all you need to get started, and once you have a budget for the pro, you will unlock even more advance features. SEOPress has the best setup wizard I have seen. This is perfect for people new to SEO, and it pretty much holds your hand and walks you through everything you need to setup your website with Google and website optimizations. ***My advice is to be conservative with your keywords. 1 to 2 keywords per page Title, and natural content that casually mentions variations of your keyword. Google’s algorithm is known to combat over optimization of websites, so by being conservative you can avoid the penalties. If your still not comfortable with optimizing the website yourself, I highly recommend using a service from Fiverr Pro and I explain in detail below in Step 4.
Step 4: Offsite SEO Foundation
Fiverr Pro is my trusted source for finding great vendors. My competitors will roll their eyes, but if you stick with Fiverr Pro you will be satisfied. Fiverr Pro vets their pros, your money is held in a escrow type setup, where you do not release funds until you are satisfied. The people you are hiring, also want you to be satisfied, because they rely on your positive review to help them grow as well. I am certain you will be satisfied. If you venture into normal Fiverr, just be warned you are more than likely to be burned, not satisfied, and or get your website into trouble with Google (you’ve been warned). I will not share exactly who I use and why, as this will give too much away in my proprietary methods. But, to start you off if you are not comfortable with “keyword research”, “on page optimization”, or do not have a “WordPress web developer” use these keywords in quotes to start your search. Now we start with backlinks (offsite SEO). I recommend searching for “Local Citations” as a solid start to your SEO Foundation. I recommend signing up for Facebook, Twitter, and Google My Business to add to your social. These are the essential SEO foundation to get you started ranking safe and effective.
Step 5: Patience Slow and Steady Wins The SEO Race
After you have followed my recommendations, the hardest part is the waiting game. Google does not rank you immediately. If you are in a highly competitive niche, then it will definitely take longer than a year to be able to break first page and top page. But, beginning the ranking process is the most important. I highly recommend advertising with Google Ads to get your phone to ring while you wait for your DIY SEO work to bear fruit. All your internet marketing budget should be in PPC and not SEO during your first year. But, Google Ads is tricky, there are a lot of land mines in the process of setting this up. Google does not make it easy either. I highly recommend hiring myself or a Fiverr Pro for this. There are so many ways not to set this up properly and it will cost you. You will either not get any calls, or you will get the wrong calls.
Once your PPC is running and making sales, your organic is in the background aging and gaining authority with Google. Around the 1 year anniversary of your website, if you have a marketing budget outside of PPC, then contact me for a free SEO analysis and I will be able offer you a realistic outlook for your chances to break first page and top of page results.
I hope this do-it-yourself SEO tips is helpful for you. I also hope you succeed online, and remember me when you are ready to step up your SEO to the next level.
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